WORLD-FIRST DNA CERTIFIED PROGRAMME FOR PIGMEAT WILL EXPOSE MISLABELLING CULPRITS
Sunday, 08 May 2011 15:10


The Irish Farmers’ Association has  announced a world first ‘DNA certified’
Programme for pigmeat that will expose misleading labelling and provide a
guaranteed assurance for producers and consumers on the origin of pigmeat.

The ‘DNA Certified’ Programme will allow for the scientific assessment of
the origin of pigmeat products by tracing actual pigmeat product rather than
associated labels. Employing the expertise of IdentiGEN, which is pioneering
the development of DNA based traceability solutions globally, the Programme
will involve the profiling of all boar samples using a proprietary panel of
DNA markers and the development of a database that will contain the DNA of
every Irish boar serving sows in the country.

Non-compliance will be recorded when a number of samples from the same
source are found not to match the database, highlighting the presence of
non-Irish pigmeat. The IFA will collect meat samples labelled as Irish on an
ongoing basis, which will be checked against the database. If they do not
match up, the mislabelling will be exposed.

IFA President John Bryan said, “This DNA-certified initiative will provide
the highest level of traceability that exists anywhere in the world. Pig
producers here operate to the most stringent standards as part of the Bord
Bia Quality Assurance Scheme. The partnership with IdentiGEN will safeguard
Irish pig producers by ensuring that processors guilty of passing off
imports as Irish will be exposed.”

Commenting on its role, Ronan Loftus, Co-founder and Director of IdentiGEN
said, ”We are delighted to be partnering with the IFA on this groundbreaking
initiative. It will introduce a new standard of integrity to the Irish
pigmeat sector, ensuring confidence in the origin of all pigmeat marketed as
Irish. Globally this is the first time that a national DNA database of all
breeding stock has been established to provide unequivocal guarantees of
product origin, potentially creating new opportunities to market Irish pork
internationally.”